Midsummer | Swedish Days Grand Parade

The Grand Parade, sponsored by Coverwise Insurance and Auto Owners Insurance, is a highlight of the Midsummer Festival (a Swedish Days Tradition) and a cherished tradition in Holdrege. Featuring festive floats, local businesses, community organizations, and creative entries from across the region, the parade brings energy and celebration to downtown streets. Families line the route to enjoy the sights, sounds, and spirit of Midsummer as participants showcase community pride and Swedish heritage. Whether you are watching from the sidelines or participating in the procession, the Grand Parade is a vibrant celebration of everything that makes Holdrege special.

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